Teshkeel Media Group KSC has named Paris Arabesques as its new licensing representative in France and French-speaking Belgium and Switzerland. In addition, Paris Arabesques will handle non-exclusive merchandising representation in Morocco, Tunisia, and Algeria. Paris Arabesques will oversee all sales, retail, merchandising, and marketing of the comic book-based brand The 99 in French Europe and Northern Africa. Paris Arabesques will look to build relationships with French licensees and cultivate new categories and products across various territories. Paris Arabesques will work closely with licensees on product development, positioning, and rollout strategies for various different merchandise categories. Paris Arabesques will also work with local retailers to ensure successful promotion of The 99 franchise.
