Animax Entertainment, a digital creative agency, has been tapped to develop an online destination for the Planet Color by Todd Parr brand. The site is expected to debut Q4 of 2009 or early 2010.“We are delighted to be working with Todd to create a wholesome, multimedia online playground for kids,” says Corey Torrence, chief executive officer of Animax Entertainment. “We see this as an opportunity to leverage our experience building product-connected virtual worlds for leading brands to create something truly unique. We believe that this innovation combined with Todd’s recognized artwork will spell success in an increasingly hot online market for young kids.”
Parr has had more than 30 children's books published through Little, Brown and Company, including his most recent title "The I Love You Book."
Parr's merchandise program for Planet Color already includes apparel and backpacks.
