Laurie Berkin, founder of Marathon Marketing, David Hessekiel, founder and president of Cause Marketing Forum, and Robyn Coward, director of licensing for The Weather Channel will lead next week's LIMA webinar on cause marketing.The online discussion, entitled "Linking Licensing with Cause Marketing," will be held on Nov. 12 from noon to 2 p.m. Berkin, Hessekiel and Coward will speak about how linking a license to a cause marketing effort can make it stand out from the crowd, as well as accomplish a greater good.
Upcoming LIMA webinar series topics will include effective use of research in assembling and executing a licensing program, the "green" side of licensing and challenges and opportunities in emerging markets.
To register for the Nov. 12 session, visit www.licensing.org and click on "Events." Webinars are free for LIMA members and $99 per session for non-members. For more information, contact Christina Attardo at cattardo@licensing.org or 646-744-3741.
