Global brand licensing firm The Beanstalk Group has extended its reach into Latin America through new representation deals with Keystone Marketing and Compañía Panamericana de Licencias (CPL).Keystone Marketing has been tapped to handle programs in Brazil, Argentina and Chile, while CPL will manage the rest of Central and South America, including Mexico.
"The Beanstalk Group continuously aims to not only provide our clients the reach and breadth they require across a variety of industries and categories, but also to grow globally at a pace consistent with their needs," says Michael Stone, president and chief executive officer of Beanstalk. "With the recent opening of our Hong Kong office, our longstanding London office as well as this new Latin America initiative, we are proud to offer a global presence like none other in our industry and look forward to developing uniquely focused strategies on behalf of our client brands to reach entirely new audiences."
