The Paris-based licensing agency 2-Dream has been appointed to represent the Bella Zadore brand by artist Valeria Roncoli, who created the brand and launched it in the U.S.It's targeted at women ages 25-plus, encouraging them to recognize their inner goddess with a humorous take on life. Agent 2-Dream plans to capture the brand's essence in a licensing program across a wide range of categories for product launches in 2010. Licensees already exist in the U.S. for apparel, cards and accessories.
"I really believe in this partnership," says Roncoli. "Bella Zadore is a fresh brand. We want to encourage women to speak their mind about anything."
