Some 45 companies have signed up for the art, design and image licensing zone at October’s Brand Licensing Europe, which takes place at Olympia in London on Oct. 1 and 2.

English designer Heidi Sturgess is launching her first range of artwork at The Brand Licensing Show.

Martha Stewart has expanded her Create and Celebrate lines into Wal-Mart stores in Canada and the United States.

The area devoted to art licensing on the show floor of the Licensing Expo almost has the feel of a close-knit neighborhood. Of course everyone is there to do business and expand their brands with licensing deals but there is a strong sense of community amongst this group that stems from the fact that what is being promoted was created from a personal place and by the artist's own hand.

Design company iota and C.R. Gibson LLC announced that iota's business and assets have been acquired by C.R. Gibson, an affiliated company of CSS Industries Inc.

Building on its long history of supporting the arts, Gap has introduced Artist Editions T-Shirts, a limited edition collection of t-shirts designed by 13 of today's most influential contemporary artists, including Chuck Close, Jeff Koons, Marilyn Minter, Kiki Smith, Cai Guo-Qiang, Barbara Kruger, Ashley Bickerton, Kenny Scharf, Glenn Ligon, Rirkrit Tiravanija, Kerry James Marshall, Hanna Liden, and Sarah Sze.

Interiors specialist Surface View, in conjunction with the Victoria and Albert Museum in London, have partnered to produce bespoke large-scale canvases of prints (of up to 3m by 3m) from the V&A collections.

Dimensional Branding Group announces new deals for three contemporary designer clients—Rich Evans, Masha D’yans, and Undoboy.

Applejack Art Partners formed an alliance with Bruce McGaw Graphics, a publisher and distributor of museum and contemporary art prints, to license artwork worldwide.