Gaming company Zynga announced multi-year sports licensing partnerships in football and golf under its new franchise brand Zynga Sports 365.
The NFL and NFL Players Inc., the licensing and marketing arm of the NFL Players Association, are the official football partners for Zynga Sports 365, and featured in Zynga’s newest mobile game “NFL Showdown,” which goes live to players in time for football season.
Zynga also announce it has signed an exclusive, multi-year, multi-platform partnership with golfer Tiger Woods. The unnamed mobile game is in early development, but expected to be released in 2015.
“As a sports fan, I am particularly excited about our Sports expansion and being able to share this exciting news,” says Don Mattrick, chief executive officer, Zynga. “I believe that by combining our expertise with the NFL, NFL Players Inc. and Tiger Woods, Zynga can create next-generation mobile football and golf games for consumers around the world.”