Zodiak Signs Spanish Toy Partner

Zodiak Kids and its master toy partner Vivid Imaginations have tapped Spanish toy company Famosa to bring Tickety Toc toys to Iberia.

The three-year deal will see the Spanish firm distribute Vivid Imaginations’ line throughout Spain and Portugal including plush, figures, games and play sets. 

The agreement with Famosa follows the recent appointment of Biplano to represent the brand in the region. The Spanish free TV children’s broadcaster Clan TV will also begin airing the preschool series, which also airs on Nick Jr. in Spain, in January.

“Zodiak Kids and Vivid Imaginations are delighted to be partnering with Famosa and we look forward to building the brand in this key territory,” says Jennifer Lawlor, senior vice president consumer products, Zodiak Kids London.

Zodiak Kids control all worldwide rights for Tickety Toc except in Korea and Japan. 

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