Zodiak Kids has teamed up with Paul Dennicci for the first-ever range of Mister Maker apparel and renewed its license with the childrenswear specialist for Waybuloo baby clothes.
The range of Mister Maker apparel will be inspired by the title character from the hit CBeebies show, and is set to launch in the U.K. for spring 2014 with a line that will include t-shirts, hoodies and painting coveralls.
“We are delighted to be announcing the first-ever Mister Maker apparel range,” says Jennifer Lawlor, senior vice president consumer products, Zodiak Kids London. “Following our successful collaboration on the Waybuloo babywear line, we are more than pleased to be able to extend our partnership with Paul Dennicci in the U.K. Mister Maker is proving to be a strong entertainment brand which transcends the arts and crafts category, and we look forward to working with the Dennicci team to create a compelling Mister Maker childrenswear offering.”
Dennicci launches its first Waybuloo apparel line exclusively at George at Asda in January 2014 with hooded towels, vests, pajamas and sleepsuits for boys and girls, ages 0-24 months. Zodiaks new agreement with the company will see the introduction of new lines within the sleepwear and outerwear categories and will extend out to all retailers beginning in spring 2014.