Zodiak Kids and its Australian agent The Fusion Agency have teamed up with Showtime Attractions to create live events for the preschool brands Tickety Toc and Mister Maker.
The three-year deal will see Showtime develop and manage Tickety Toc live shows and character meet-and-greets at shopping mall activity centers across Australia, as well as Mister Maker-themed interactive shows and workshops.
Showtime has already signed its first agreement with QIC shopping centers for Tickety Toc appearances in more than 160 shows between now and summer 2014, with the first show taking place this week at Wespoint, Blacktown. As part of the agreement, 60 Mister Maker-themed shows will also take place in QIC centers beginning in April 2014.
“Both Tickety Toc and Mister Maker are hugely popular in Australia and these live appearances and workshops span the length and breadth of the country, offering fans everywhere a great opportunity to interact with the brands,” says Jennifer Lawlor, senior vice president, consumer products, Zodiak Kids London. “We look forward to working with our agent, Fusion, as well as Showtime and QIC in creating fantastic interactive experiences for fans.”