Igloo Books has been appointed as master publisher for the brand and is planning a range of products for the U.K. and Eire set to launch in fall/winter 2013. The range will include board books, paperbacks, pop-up books, coloring books and sticker and activity books.
Century Books has come on board as the brand’s partner for annuals, also launching in late 2013, and Immediate Media and Redan will include Tickety Toc in their compilation magazines: Immediate’s Sunshine and I Love… beginning in early 2013 and Redan’s Fun to Learn Friends and Fun to Learn Favourites beginning this month.
The new publishing deals for Tickety Toc follow of the announcement of Vivid Imaginations as U.K. master toy partner and Just Play as master toy in the U.S., as well as a deal for sleepwear and underwear from Cooneen & Miserli in the U.K.
“‘Tickety Toc’ is a fabulous production that appeals equally well to both young boys and girls,” says John Styring, managing director, Igloo Books. “As one of the leading U.K. children’s publishers we very much look forward to bringing a wide range of innovative and exciting books to retail.”
“Tickety Toc” launched on Nick Jr. in the U.K. in April and began airing on the U.K.’s Channel 5 Milkshake! this month. Other free-to-air broadcasters who have picked up the series include TG4 (Ireland), France 5, Disney Junior (Canada), NRK Super (Norway), YLE (Finland), PTS (Taiwan), ATV (Turkey), Pop TV (Slovenia) and Network 10 (Australia).