Established Brands has brokered three new U.S. deals for Zodiak Kids’ Tickety Toc that will bring the brand to party goods, cake decorations and Halloween costumes.
BirthdayExpress.com has signed on to create a range of party goods featuring the preschool series. The range will include personalized and non-personalized items and decorations such as plates, napkins, cups, invitations, thank you notes, table covers, placemats, centerpieces, mylar balloons, banners, wall decals, sticker sheets and more. Products will launch online at BirthdayExpress.com in spring 2014.
BirthdayExpress’ party goods range will be complemented by a collection of cake and cupcake decorations from Bakery Crafts. The line of cupcake rings and picks, edible images for cakes/cupcakes/cookies, candles and candle holders will launch in early 2014 at mass, specialty and grocery retailers, as well as online.
Finally, InCharacter Costumes is planning a range of Halloween costumes for toddlers and preschoolers that will launch in fall 2014.
"Tickety Toc momentum continues to build as we launch products into the marketplace, and we are excited to sign on these new partners to extend the product offering for consumers. The products they will deliver are perfect for our age demo,” says Bob Traub, president of licensing, Established Brands.
U.S. consumer products for the brand launched earlier this month led by master toy partner, Just Play, and home entertainment partner, Anchor Bay Entertainment.