Zodiak Kids and Biplano, the Iberian agent for the preschool brand Tickety Toc, have appointed new licensees for the brand in the region.
Educa Borras has signed on to create games and puzzles that will be available in Iberia this fall/winter; and Random House is planning a publishing line that will include story, activity, sticker, touch, sound, novelty and educational books and will also be available at retail in Spain this fall/winter.
The two new licensees join Tickety Toc’s master toy partner, Vivid Imaginations, which has struck a distribution agreement with one of Spain’s leading toy companies, Famosa, to distribute its Tickety Toc plush, figures, games and play sets throughout Spain and Portugal.
“We are delighted to add such strong partners to the Tickety Toc licensee program,” says Alastair McHarrie, vice president, consumer products, Zodiak Kids, London. “We look forward to working with Random House and Educa Borras as they launch Tickety Toc books, games and puzzles into the market. Tickety Toc has got off to a great start in this Spain and is already a huge hit with Clan TV viewers. We look forward to building the brand in this key territory.”