Zodiak Kids has partnered with Trademark Collections for a range of Tickety Toc bags in the U.K. and Eire.
The three-year deal will see Trademark create a range of bags, purses, wallets, luggage and umbrellas featuring the preschool brand.
The line will arrive at retail in spring 2014.
“We’re delighted to sign the market leader in licensed bags,” says Alastair McHarrie, vice president sales, Zodiak Kids. “Having worked with Trademark for a number of years, we know that they will do a great job for Tickety Toc.”
Trademark Collections is the 14th licensee to join the Tickety Toc program in the U.K. Product will begin to rollout this summer with the launch of the master toy line from Vivid Imaginations and publishing from Igloo Books.
Zodiak Kids controls worldwide rights for the brand except in Korea and Japan.