The Zelfs Head to Newsstands

DJ Murphy is planning a monthly magazine in the U.K. that will feature Moose Toys new girls’ brand The Zelfs, in a deal that was negotiated by Lisle International.

The Zelfs brand was first introduced in the U.K. in 2013 with a line from master toy partner Character Options. The magazine will hit retail this fall, alongside the launch of a full licensing program for the brand.

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