WWE has appointed Gerrit Meier as executive vice president of international.
In his new role, Meier will be responsible for growing WWE’s brand and business outside of the U.S.
While his primary focus will be on expanding the company’s international television distribution agreements, Meier will also manage the brand’s international licensing, live events, digital and publishing operations.
Meier brings more than 20 years of experience to the entertainment franchise. Most recently he served as global general manager for distribution and partnerships at Spotify where he forged new partnerships with brands like Coca-Cola, Yahoo, Deutsche Telekom and Target.