WWE and the Susan G. Komen charity are expanding their joint Rise Above Cancer campaign to include all WWE Superstars and Divas, who will wear pink ring gear throughout National Breast Cancer Awareness month.
Throughout October, the announcer table, entrance ramp and ring skirts will also be co-branded and the middle ring rope will be pink to promote the fight against breast cancer.
WWE will also offer co-branded bracelets and a Rise Above Cancer hat, headband and wristband set on WWEShop.com and at WWE live events through the end of the year.
“I am proud that WWE’s partnership with Komen has expanded to include all WWE Superstars and Divas,” says John Cena, WWE Superstar, who conceived of the partnership last year. “WWE’s global platforms combined with the full force of our roster will bring critical awareness for this devastating disease.”
WWE will donate 20 percent of the price of all Rise Above Cancer merchandise sold from now through Dec. 31 to the charity.
“WWE Superstars and WWE Divas are providing an important public service by reaching millions of WWE fans–women and men–with breast cancer education and information, while raising funds that keep our work vital,” says Dorothy Jones, vice president, marketing, Susan G. Koman. “We’re grateful for WWE’s commitment to this cause, and to WWE fans for their enthusiastic support of Komen’s mission to end breast cancer.”