WWE Construction Builds in U.K.

GP Flair will handle U.K. and Ireland distribution for The Bridge Direct’s brand-new range of WWE construction figures and play sets.  

Designed and manufactured by the Bridge Direct under its C3 banner(create, construct, connect), the new collection will include universally compatible building bricks and accessories that can be constructed into WWE rings and WWE Superstars.  

“Our new C3 WWE construction series will enable fans to re-create epic matches with some of the most popular Superstars in WWE,” says Jay Foreman, founder, The Bridge Direct. “This will open up a whole new play pattern for the property and a fresh new way for fans to engage with it. We are also thrilled to be working with GP Flair in bringing this to the U.K. market.”

The line will debut in the region at the London Toy Fair in January with initial product arriving on shelves in summer 2014, after the line debuts in the U.S. in the spring.

“We are proud to be working with The Bridge Direct and GP Flair to launch this new chapter for WWE merchandising,” says Casey Collins, executive vice president of consumer products, WWE. “We have had tremendous success by teaming with The Bridge in the U.S. and have the perfect distribution channel with GP Flair to reach millions of WWE fans in the U.K. and Ireland.”

For more details on The Bridge Direct’s plans for the line, click here.

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