WWE has teamed up with The Bridge Direct for its first-ever range of construction toys.
Based on WWE events and characters, the new line of toys will begin rolling out in spring 2014.
“We are excited to partner with The Bridge Direct and bring WWE’s new construction line to market for the first time,” says Casey Collins, executive vice president, consumer products, WWE. “The new product line will provide the youngest members of the WWE Universe with an entirely new way to engage with our brand, further cementing their connection to WWE.”
Targeted to fans ages 4 to 14, the line will include figures, accessories and construction bricks that will let fans build their own playsets to bring WWE events and wrestlers to life.
“WWE is one of the greatest sports entertainment franchises in the market today,” said Jay Foreman, president and chief executive officer, The Bridge Direct. “We are thrilled to partner with WWE on an exciting product line that offers a compelling and interactive way for young fans to engage with one of their favorite entertainment franchises.”