WWE has signed a three-year licensing deal with Brush Buddies for a collection of WWE Superstar toothbrushes.
Dwayne “The Rock” Johnson, John Cena, Daniel Bryan and Randy Orton will be featured in the new line, which will include a sonic-powered toothbrush, a singing toothbrush that plays the WWE theme song and a kids’ brushing kit.
The line will debut this month in the U.S. and Canada.
"We are excited to be working with WWE to create a new line of toothbrushes featuring some of their most popular Superstars,” says Anish Patel, chief executive officer, Brush Buddies. “It is our goal at Brush Buddies to create entertaining toothbrushes that will encourage users to practice proper oral hygiene. WWE is the perfect partner and we are delighted to be working with them to create a new line of brushes.”