World of Licensing Opens

The new global licensing agency World of Licensing has opened its headquarters in London with plans to take its first major client–Hello Kitty–into India and Africa.

The full-service agency is run by a team of licensing experts with over 70 years of combined experience whose goal is to assist clients through every stage of the licensing process.

The company initially plans to focus its efforts on the growing regions of Africa and India, beginning with Hello Kitty and Sanrio characters, which do not yet have the presence in the region that they enjoy in other areas of the world. WOL represents Sanrio in Africa, the Middle East and India.

WOL expects to see growth of $2 billion in India in the next five years and 16 percent in Africa.

"With these numbers, all licensors, licensees, manufacturers, retailers and agencies like us, stand to gain by leveraging the growth and opportunities these markets have to offer,” says Nathan Tari, international licensing director, WOL. "We see ourselves as licensing incubators; our offering is totally unique as no other agent can provide the depth and breadth of services we do, ensuring that every enterprise engaged in the licensing cycle benefits from maximum profits and exposure."

World of Licensing is headquartered in London and plans to open three regional offices in Milan, Beirut and Hong Kong by the end of the month.

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