The Wish Factory has signed on to manage the sales and marketing for Wham-O’s classic brands including Hula Hoop, Hacky Sack and Aqua Sports.
Wham-O’s licensing agents, Jack Morrow of Out of the Box and Cynthia Hall Domine of Synchronicity, brokered the partnership.
The partners will collaborate to re-launch many of the Wham-O’s iconic brands, as well as debut new product lines in 2014, including Wham-O Extreme Sports and Wham-O Swim.
“We are thrilled to join forces with Wham-O and look forward to working together on what we believe is going to be a homerun collection,” says Scott Bachrach, president, The Wish Factory. “The Wham-O brand is deeply rooted in the American retail experience, and with new development and marketing we anticipate expanded market share and revenue growth for both Wham-O and The Wish Factory.”