In a new deal, Rainbow has signed with MSC Cruise company for The Winx Cruise, featuring activities especially designed for kids based on the show’s new season. The Winx Cruise will sail in France, Spain and Italy, and will be available through travel agents in March 2013.
Winx Club live events are planned at some of Europe’s largest aquariums. The program begins in Turkey where Winx sculptures have been placed inside the aquarium alongside a range of kid’s activities, with expansion into France, Portugal, Spain and the Czech Republic planned for in 2013.
A range of Winx Club live shows continue across the European continent, including Winx on Ice in Russia, a Winx concert in Portugal and several mall events in Italy, Brazil and the Nordic region.
“We are thrilled to be working with our partners across Europe to roll out several new live events and consumer initiatives for Winx Club to coincide with the highly anticipated launch of season five,” says Bettina Koeckler, senior vice president and general manager global consumer products, Rainbow. “We look forward to more children experiencing The Winx Club through these new deals and the continued popularity of the dolls.”