Wildflower Reels in Rapala Apparel

Fishing brand extends lineup with t-shirts, sweatshirts, hats and more.

The Wildflower Group has teamed up with 540 Brands and Fencepost Productions to create a host of apparel for the fishing brand Rapala.

First, 540 Brands has signed on to develop a line of graphic t-shirts, hooded sweatshirts, baseball caps and knit hats. The collection, slated to launch this year, will be distributed in multiple retail channels, including mass, mid-tier, sports, specialty and e-commerce.

Meanwhile, Fencepost Productions will create a range of that includes tees, vests, water shorts, fleece and light outerwear. The new line will also be available via mass, mid-tier and sports specialty retailers.

“We’re very excited to be aligning Rapala with 540 Brands and Fencepost,” says Michael Carlisle, founder and principal, TWG. “Both manufacturers’ superior design and product quality will be fantastic additions to our growing portfolio of Rapala licensees.”

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