The World of Eric Carle is taking up residence at Wendy’s restaurants for the whole year in celebration of the 45th anniversary of the classic book The Very Hungry Caterpillar.
The deal was brokered by the brand’s worldwide licensing agency, The Joester Loria Group.
From now through Dec. 28, 2014, more than 6,500 Wendy’s locations in the U.S. and Canada will feature seven mini-board book premiums in under 3 kids’ meals. The books use Carle’s collage art and iconic characters, each highlighting a different theme including insects, animals, food, vehicles, sea creatures, animal colors and sounds.
In addition to kids’ meal premiums, participating Wendy’s will also distribute coupons for special offers on The World of Eric Carle products, available at key retail partners.