New Program Teaches Nutrition ABCs
Sesame Workshop is launching a comprehensive, multi-year initiative that aims to help preschoolers and their parents live healthier lives. The Healthy Habits for Life initiative will utilize a coalition of partners and an advisory board of health, nutrition, fitness, and education experts to develop and distribute multimedia, age-appropriate content targeted to preschoolers and their caregivers, empowering them with knowledge and positive attitudes about their bodies. The components of the initiative that are being developed directly for children will come under the umbrella of Happy, Healthy Monsters and will include a new line of home videos, book titles, and interactive media that will use the characters to teach these important lessons.
In other news, Sesame Workshop partnered with fashion designer Nicole Miller on a line of newborn, infant, and toddler apparel called Sesame Street by Nicole Miller. Contemporary themes such as New York City taxis, shopping, Western, and fairies will run throughout the line as will Millers proprietary stripe. The apparel line is created by Childrens Apparel Network and will ship to department stores in spring 2005. Sesame Workshop will extend the Sesame Street by Nicole Miller program into additional categories such as bedding, plush, and gifts in the future.
Betty & Veronica
Hasbro Work in Concert
Four Legends to
Get Star Treatment
MZB, Foreman Team
Up for Charity
Sean John Inks
Adds New Client
Expands Brand Through New Alliances
Gets a Boost
Penn Joins Executive
Team at KN Ltd.
Expanded Art & Design Licensing Gallery with more than 200 artists and designers to explore.
NEW! License To Style: An exciting live event demonstrating how pop culture is reflected in todays apparel marketplace, Tuesday, June 8, on the Exhibit Floor.
NEW! The Content Zone: Special exhibit area to meet TV, film, book, and interactive media content and rights owners offering hundreds of sought-after properties.
NEW! Employment Opportunities: Out of work or looking to make a job change? Were here to help with a job posting board located in the Registration Area.
13 NEW Sessions at L!censing University. Visit http://www.licensingshow.com/licensingshow/V40/conference/special.cvn?id=26&
For complete show details, visit http://www.licensingshow.com
About Expanding Your Licensing Business? THINK LINK.
For information on becoming a Link sponsor, contact Steven Ekstract at (212) 951-6684 or firstname.lastname@example.org
Its a Wrap
Weekly E-news, Issue #60, May 25, 2004
May 25, 2004