Weekly E-News, Issue #198, February 6, 2007

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There’s No Business Like “Shoe” Business
Nickelodeon & Viacom Consumer Products is getting its foot in the shoe business, aligning with Crocs, Inc., on a limited-edition line of footwear for Dora the Explorer and SpongeBob SquarePants. The Crocs Nickelodeon line, targeted at kids ages 2 and up, will launch in summer with a variety of designs and styles.

Smithsonian Lends Images to New Deal
Digital media company Corbis Corp. recently began selling images from the Smithsonian Institute’s collections for editorial and commercial use. Under the licensing agreement, Corbis ultimately will provide hundreds of images from the Smithsonian museums, including archival photos and images of cultural objects, paintings, sculptures, aircraft, and space vehicles. The deal marks the first time the cultural organization is working with a visual content provider to license the breadth and depth of its imagery for editorial and commercial use worldwide. The first of the Smithsonian images recently were added to Corbis.com, with plans to increase the numbers significantly by the end of 2007. Imagery available includes Charles E. “Chuck” Yeager’s Bell X-1; Alexander Graham Bell’s invention, the telephone; and the 45.52-carat Hope Diamond.

Agents Join Forces
San Francisco Bay area licensing agents Dimensional Branding Group (DBG) and Panic Entertainment Groupe are merging their businesses. The merger will allow the combined companies—to be known as Dimensional Branding Group—to deliver a blend of licensing and marketing expertise to the IP equity in iconic toy and game brands, technology, publishing, and entertainment properties. Larry Seidman remains CEO and chairman of the new venture, while John Leonhardt, founder of Panic Entertainment Groupe, will become the company’s new president. Marsha Armitage-Bristow will serve as executive vice president of licensing. DBG will manage licensing rights for brands including BBC Worldwide and its new property, The Secret Show; Big Wheel; MoMA Modern Kids; Whac-A-Mole; Jenga; Skee-Ball; Roy Rogers; Colorforms; Pee-Chee; Chronicle Books; Quirk Books; and Worst Case Scenario.

New Video Game “Bears” It All
The Game Factory will “bear” it all in a new game planned for holiday ’07 via a deal with Build-A-Bear Workshop. The Nintendo DS game, geared to players ages 5 and older, will virtually recreate the Build-A-Bear Workshop experience, giving gamers the chance to virtually personalize a furry friend of their liking, name, brush, and care for it, and to buy virtual clothes and accessories to unlock mini-games.

All Is Kosher with IMC Licensing’s New Venture
IMC Licensing negotiated multiple new licensing agreements for R.A.B. Food Group’s Manischewitz brand to develop a range of Kosher foods. Real Kosher Ice Cream Inc., operating as Klein’s Kosher Ice Cream, will create Manischewitz Vanilla and Chocolate Flavored Non-Dairy Ice Cream and Manischewitz Cherry and Lemon Flavored Italian Ices, as well as Manischewitz Cheese Pizza. U.S. Seltzer also has come on board with Manischewitz Seltzer.

Ike Behar Heads to Upstairs Market
Isaco International signed a licensing agreement to design, produce, and market a luxury collection of sleepwear, boxers, and hosiery for the Ike Behar brand. The line of double-mercerized, Italian-knitted hosiery, Peruvian pima cotton boxers, and sleepwear will launch in fall ’07 in the upstairs market.

Guinness World Records Extends Brand
Guinness World Records is opening its first online retail store at www.guinnessworldrecords.com. The site will feature T-shirts from American Apparel, HYP, and Bella; backpacks from Ogio Carbon; track jackets from Saatori; and retro polo shirts from Munsingwear. In March, the site will offer the Guinness World Records 2007 edition in limited supply. In other news, Guinness World Records is partnering with AskMeNow on a mobile phone service deal. The agreement will allow customers to text their queries about the more than 40,000 records and receive an answer back within moments. In addition, customers will be able to sign up to automatically receive a Daily Guinness World Record pushed via SMS to their cell phone every weekday for a monthly fee of $2.99.

Hot Kiss Signs Outerwear Deal
Hot Kiss Inc. partnered with Comint Apparel Group on an outerwear collection that will feature nylon puffer bodies with and without knit trim and filled with down, as well as blazers and denim bodies in corduroy and wool. Distribution will focus on major department stores and junior specialty stores.

Pillow Talk from Kathy Ireland
Sleep Comfort Systems is creating a line of foam sleep pillows, mattress toppers, support pillows and pads, and other specialty sleep products via a deal with Kathy Ireland Worldwide.

Diamond Select Backs Battlestar Galactica
Diamond Select Toys & Collectibles, LLC, inked a licensing agreement with Universal Studios Consumer Products Group for Battlestar Galactica action figures and ships. Due on shelves in summer, the line will feature several key characters from the series, including the seductive Six.

Danger Rangers Builds Out Licensing Program
Educational Adventures continues to add licensees for Danger Rangers, with the latest being Fun World for Halloween costumes, Easter egg decorations, and gift wrapping, as well as Renaissance Imports, Inc., for footwear in mass-market, drug, and grocery chains. The series features an ensemble of animated animal characters that save the day and provide children with safety tips they can easily implement in their everyday lives.

Planet Sketch Gains Exposure on Nicktoons
Decode Entertainment follows a slew of recent international sales and a second season commission for Planet Sketch with a U.S. deal with Nicktoons Network, Nickelodeon’s 24-hour animation network. Nicktoons Network ordered all 26 11-minute episodes of the Aardman Animations co-production, which features Street Rappers—a group of young rappers who like rapping about childish things—and the Parping Ponies—two horses who never manage to hold down a decent job due to flatulence issues. The series of shorts will premiere on Nicktoons Network in spring 2007.

Licensing 2007 International Show Is Just Around the Corner
More than 525 exhibitors and 23,000 attendees are expected to converge on Licensing 2007 International Show, to be held June 19-21 at the Javits Convention Center in New York City. The show will include first-time exhibitors Bolder Media; Boy Scouts of America; Madison Square Garden Entertainment; Playhut, Inc.; and Taffy Entertainment. Save time and money by preregistering, which guarantees that you receive your badge in the mail prior to the show to avoid lines. Click here to register. Our new housing partner, Travel Planners, has put together a list of hotels to meet every budget. If you don’t see a property of interest, contact Travel Planners at 800.221.3531 (domestic) or 212.532.1660 (international). To book now, click here.

License! Global’s Monthly Survey Question
Give us your opinion! Each month, we’ll feature a different survey question—on subjects ranging from product growth categories and international expansion to retail trends and consumer preferences—on our Website. Then, we’ll feature the final results in the following month’s issue of License! Global. February’s question: Do you think brand owners are beginning to utilize a strategy of fewer licensees (and perhaps more master licensees) and longer-term deals in 2007? Vote at www.licensemag.com.

Submit Licenses Granted & Available Now Online

The License! Finder allows you to submit licenses granted and available now online, which will be published on the License! Global Website (http://www.licensemag.com/) on a weekly basis once approved by an editor. Go to http://www.finder.licensemag.com/ to fill out the verification form and submit your licenses granted or available now. Highlights from each month’s online submissions will be published in License! Global. Any questions, contact Alyson Grala at 212.951.6743 or via e-mail: agrala@advanstar.com.

More Secret Show BUZZ!
See what all of the buzz is about every Saturday night as part of the Nicktoon’s “Three Headed Monster” programming block, repeating Sundays, Wednesdays, and Fridays. Rated 5 Stars by TV Guide and described as “Madcap fun from beginning to end” on Animation Insider, you won’t want to be the only one in the industry not in on the secret. Click here to check out the new Secret Show Website on Nicktoons. Contact info@dimensionalbranding.com for more information on licensing opportunities.

For more information on licensing news and features, visit License! Global’s Website, http://www.licensemag.com/.


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