Weekly E-News, Issue #193: January 2, 2007

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Crocodile Hunter Remembered via New Toy Line
Wild Republic will create a special line of toys and collector item series based on Steve Irwin, a.k.a. The Crocodile Hunter, via a deal with the Australia Zoo and the Irwin family. Debuting next month at Toy Fair, the line of nearly 39 products includes various sized plush, action figures, and playsets. Part of the Wild Republic product line will be centered on Bindi Irwin, the eldest daughter in the family, who completed a new children's exercise and fitness DVD and began filming a new series for Discovery Channel this summer before her father's accident. The series will air on Animal Planet in March.

French Kitty Says "Oui" to U.S. Rollout
Mighty Fine will build on the international success of French Kitty with a U.S. licensing program under the direction of newly appointed agent Stone America Licensing. Plans for the fanciful feline include creating product with great style at an accessible price (a.k.a. accessible luxury). Future Asian expansion for 2007 includes stores in Thailand, Singapore, Korea, Indonesia, Taiwan, and China, as well as beauty salons and intimate apparel stores. Mighty Fine also is working with Jane Evans Licensing Consultancy for European expansion.

Software Application Is a Comic Book Marvel
Planetwide Media launched the Marvel Heroes Comic Book interactive entertainment software, allowing users to create personalized comic books featuring their favorite Marvel characters—Spider-Man, X-Men with Wolverine, and Elektra. The software (suggested retail, $29.99) allows users to drag and drop images, icons, taglines, symbols, and artwork into a selection of more than 100 different layout and design templates. Users can create with more than 300 pieces of Marvel content, then combine their creation and storyline to make their own "Marvel Heroes" comics. Additional versions and content booster packs will be merchandised and sold separately. Future titles include: Marvel Comics Retro Comic Book Creator for comic book collectors, Marvel Spider-Man and Friends Comic Book Creator, and Marvel Ghost Rider Comic Book Creator.

Outreach Program Raises Profile Online
Sesame Workshop and The New York State Office of Mental Health expanded the scope of the You Can Ask! Initiative, making the outreach materials available online at www.sesameworkshop.org/youcanask/. The materials include a video featuring Sesame Street Muppets in four segments produced in response to 9/11 dealing with fear, loss, bullying, and accepting differences. Print materials—available in English, Spanish, and Chinese—provide information on ways to talk about and deal with difficult situations in age-appropriate ways. There also is an interactive English-language story for children, where Elmo learns to cope with his mother returning to work.

Genius Products to Distribute ToddWorld
Taffy Entertainment chose Genius Products as home video partner for ToddWorld. DVDs of the half-hour animated series based on the books of Todd Parr will be available in stores for spring 2007.

Surfer Brand Rides the Apparel Wave
Primedia Enterprises marks the foray of the Surfer brand into the apparel market with a new collaboration with TS2. The company will create a line of men's T-shirts, sweatshirts, and headwear under the name, "Busby Ltd.," TS2's apparel design house. Additionally, Busby Ltd. will create a line of branded shorts and board shorts, T-shirts, sweatshirts, and headwear for boys due spring 2007.

Classic Media Characters Head to Video Games
Classic Media and Flashman Studios formed a consulting agreement to create video games for its portfolio of characters including Rocky & Bullwinkle, The Lone Ranger, Underdog, Gerald McBoing Boing, Santa Claus Is Comin' to Town, Hot Stuff, and Peter Cottontail.
Flashman now actively seeks game publishers worldwide.

Execs on the Move
TV-Loonland appointed Bernd Conrad the new head of licensing and merchandising. Nick Starsmore was promoted to CEO of North America and president of global retail for denim maker Evisu.


Licensing 2007 International Show Registration Is Now Open—Book Your Hotel Early and Get a Great Rate
Save time and money by preregistering for the most important licensing event of the year taking place June 19-21 at the Javits Convention Center, NYC. Registering in advance guarantees that you receive your badge in the mail prior to the show to avoid lines. Click here to register. Our new housing partner, Travel Planners, has put together a list of hotels to meet every budget. If you don't see a property of interest, contact Travel Planners at 800.221.3531 (domestic) or 212.532.1660 (international).

Introducing License! Global's Monthly Survey Question
Give us your opinion! Each month, we'll feature a different survey question—on subjects ranging from product growth categories and international expansion to retail trends and consumer preferences—on our Website. Then, we'll feature the final results in the following month's issue of License! Global. January's question: What do you believe is the most effective method of marketing to teens and 'tweens? See the choices and vote on www.licensemag.com.


Submit Licenses Granted & Available Now Online

The License! Finder allows you to submit licenses granted and available now online, which will be published on the License! Global Website (http://www.licensemag.com/) on a weekly basis once approved by an editor. Go to http://www.finder.licensemag.com/ to fill out the verification form and submit your licenses granted or available now. Highlights from each month's online submissions will be published in License! Global. Any questions, contact Alyson Grala at 212.951.6743 or via e-mail: agrala@advanstar.com.

The Secret Show Premieres in U.S. on Nicktoons Network January 20; Penguin Group Named Lead Publisher for North America and Europe
Shhh...The secret is out! Dimensional Branding Group (www.dimensionalbranding.com/) will launch the North American licensing campaign for The Secret Show at Toy Fair 2007. The Secret Show is the new BBC Worldwide animated series for 6- to 11-year-olds premiering on the Nicktoons Network January 20 at 8:30 p.m. as part of the "Three Headed Monster" programming block. Grossest & Dunlap, a division of Penguin Young Readers Group, is the publisher for North America and Europe. In addition, Professor Professor finally finished building the new dedicated U.Z.Z. section of The Secret Show Website. The site is untested and highly dangerous! But it's also a lot of fun, so we suggest you head over there immediately! Help U.Z.Z. continue to win the battle against global naughtiness now! Click here to join now.


For more information on licensing news and features, visit License! Global's Website, http://www.licensemag.com/.

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