Macy's Parades Its Stuff in New Series
Viewers get a behind-the-scenes look at what goes on at Macy's in a new WE TV
series called Unwrapping Macy's. The first of eight episodes premieres
September 30 (10 p.m. ET/7 p.m. PT) with cameras following real-life employees
at Macy's flagship store at Herald Square in New York City and at stores across
the country. In the premiere episode, viewers see how fashions and accessories
are selected by following Macy's East Coast fashion directors and buyers. Also,
follow the store's creative team through the photographing and design of a
men's activewear catalog. The series culminates with shows dedicated to the
planning and problem solving required in executing the Macy's Thanksgiving Day
Parade and SantaLand experience.
Cartoon Network Inks Deals for Ben 10 and Powerpuff Girls
Cartoon Network Enterprises signed two new licensing agreements with SGFootwear
and ODM for Ben 10. SGFootwear will create a footwear line from athletics to
flip-flops due at retail in spring 2007. ODM (Olaes Design and Marketing) will
develop T-shirts and sweatshirts for mid-tier and department stores this fall.
In other news, the company partnered with Mighty Fine on a multi-year deal to
develop a line of Powerpuff Girls knit tops, T-shirts, and fleece tops for the
junior and 'tween markets. The line (suggested retails, $25 to $50) will be
sold at specialty and boutique stores, as well as upscale department stores
beginning this fall.
Lunar Jim Lands at Zellers
Alliance Atlantis International Content Distribution and Hudson's Bay Co. are
bringing Lunar Jim to kids via a multitiered partnership. The children's
property is being featured in the Lunar Jim Moon Meal at 240 Zellers
restaurants across Canada until mid-October. In September, Lunar Jim will
travel across Canada to have breakfast with children at select Zellers
restaurant locations. An advertising promotion also will run across 12 Alliance
Atlantis networks over a five-week period.
MGA and Zapf Creation Ink Long-Term Deal
MGA Entertainment and Zapf Creation AG agreed upon a 10-year joint sales
venture. As part of the deal, MGA will be granted exclusive sales rights for
Zapf Creation products in the North and South American markets. In exchange,
MGA will use Zapf Creation's sales channels to sell its products in major
Continental European markets. Zapf Creation also will be able to use MGA
Entertainment Inc. for its brands in the non-toy sector to expand its product
range and target groups. MGA Entertainment and related parties hold
approximately a 20 percent stake in Zapf Creation share capital.
Classic Media Hosts Monster of a Sweepstakes
To celebrate the U.S. release of Gojira, the original 1954, uncut Japanese
Godzilla movie, Classic Media kicks off the Return to the King of the Monsters
Hometown Sweepstakes. Fans can log onto http://www.godzillaondvd.com
to enter to win one of more than 250 prizes. One grand prizewinner will receive
an 8-day, 7-night vacation to Tokyo, Japan, for two, including travel and
first-class accommodations. Classic Media also will give away one Sony PSP per
day for the duration of the sweepstakes, running through September 16, 2006.
Additional prizes include 50 Gojira/Godzilla: King of the Monsters DVD sets and
200 limited-edition Gojira DVD movie posters.
Danger Rangers Airs on Satellite Radio
Educational Adventures and XM Satellite Radio teamed up for the broadcast of
Danger Rangers Play It Safe, an ongoing series of one-minute features aimed at
preventing accidental injuries. The Danger Rangers Play It Safe safety tip
messages air on XM's channel dedicated to children's programming, XMKiDS (XM
channel 116). The episodes also will feature a Danger Rangers original song
underscoring each specific theme.
Paidas Management to Rep Bad Bones
Paidas Management will act as the exclusive licensing agent for Bad Bones. The
skull-themed brand, primarily linked to biker apparel, has crossed over into
many markets and has been seen on X Games, WWE events, and M
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