Weekly E-News, Issue #166, June 20, 2006


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Cartoon Network Enterprises Taps Mattel as Master Toy Licensee
Cartoon Network Enterprises is busy building the licensing program for its original programming, signing an exclusive, long-term global toy partnership with Mattel, Inc. The multi-year, multi-property deal is the first time the network has licensed its brand in the U.S. and covers properties for ages 6 to 11 and a first-look option on all newly created original series and programming. Under the agreement, Mattel will have licensing rights to multiple toy and game categories including vehicles, action figures, playsets, role-play items, board games, puzzles, and youth electronics for the Cartoon Network brand, as well as shows including Foster's Home for Imaginary Friends; The Powerpuff Girls; Camp Lazlo; Ed, Edd 'n Eddy; The Grim Adventures of Billy & Mandy; the newly launched My Gym Partner's a Monkey; and The Life & Times of Juniper Lee. Existing relationships for other original series will remain unaffected by the deal. Products for Foster's Home for Imaginary Friends will hit shelves first in 2007 followed by others for Ed, Edd 'n Eddy; Camp Lazlo; and The Grim Adventures of Billy & Mandy.

DIC Entertainment Touts New Movie and President
Strawberry Shortcake comes to theaters in October in Sweet Dreams, the property's first full-length feature film via a deal between American Greetings Corp., DIC Entertainment, and Fox Home Entertainment. The CGI-animated film will reintroduce the Purple Pie Man character who has not appeared in more than 20 years. Lots of support is planned, including an exclusive with Toys "R" Us, Webisodes on the Strawberry Shortcake Friendship Club Website, and e-cards at American Greetings Website http://www.ag.com. DIC and American Greetings, along with their partners, are introducing new product, including a new toy line from Playmates Toys, DVD releases from Fox Home Entertainment, new video games, a movie soundtrack, a national QSR promotion, and the debut of the Strawberry Shortcake Baby program.
In other DIC news, Jeffrey Edell was named president and COO. The appointment follows the decision of DIC's former president and COO, Brad Brooks, to return to investment banking with a position he accepted at Imperial Capital. Brooks will act as a consultant to DIC's senior management in finance and strategy assessment.

Bob the Builder Inspires Traveling Museum Exhibit
Bob the Builder brings his can-do attitude to kids nationwide with the first hands-on Bob the Builder-Project: Build It Traveling Museum Exhibit at The Children's Museum of Indianapolis, which opened Saturday, June 17. The 2,000-square-foot exhibit, sponsored by Delta Faucet Co., replicates elements from Bob the Builder's world in Sunflower Valley, inviting exploration, inspiring teamwork, and bringing "eco-friendly" building themes to life for children and families. The exhibit will visit 30 major markets including The Children's Museum of Manhattan in New York and The Royal Alberta Museum in Edmonton, Canada, through 2011.

University Games Develops First-Time Licensing Push for Colorforms
University Games is sticking to a comprehensive licensing initiative for Colorforms with Panic Entertainment Groupe, Inc., signed on as exclusive licensing agent. Targeted categories include kids' room d

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