Weekly E-News, Issue #163, May 30, 2006

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Wal-Mart Strengthens Portfolio with New Apparel Brand
Wal-Mart Stores, Inc., is adding George Me by Mark Eisen, an encapsulated sportswear collection from the designer to complement its George ladies' assortment. The collection will feature tops, bottoms, jackets, and knits, available in misses and plus sizes. It will be on shelves in mid-August.

Jakks Toys with New Apparel Line
Jakks Pacific, Inc., brings its Fly Wheels toy vehicle brand to the apparel category, signing a deal with JEM Sportswear. Under the deal, JEM will offer screen-printed T-shirts, as well as a special-edition Fly Wheels collectible wheel at mass and specialty retailers in fall 2006.

Duo Partners on New Entertainment Entity
Decode Entertainment and The Halifax Film Co. joined forces to create DHX Media. Key shareholders in the new company are Michael Donovan and Charles Bishop of Halifax and Neil Court, Steven DeNure, Beth Stevenson, and John Delmage from Decode. Michael Donovan is chairman and CEO, and Bishop, Court, and DeNure will sit on the DHX Media board. The companies will retain their individual identities and brands yet provide a stronger combined library of 1,150 half-hours of programming. Decode's titles include Planet Sketch (co-produced with Aardman), Angela Anaconda, Franny's Feet, and Naturally Sadie, while Halifax is in production on preschool series Poko, Bo on the Go, and Mighty Jungle. Halifax's preschool series, Lunar Jim, is a co-production with Alliance Atlantis, and the company also is a primetime comedy producer in Canada, with series that include This Hour Has 22 Minutes.

Curious George Swings into Washington, D.C.
Curious George brings his unique brand of mischief to the nation's capital as part of an appearance at Washington 2006 sponsored by the United States Postal Service June 3, at the Washington D.C. Convention Center. George will meet and greet children and their parents in the Kid Zone, where they can participate in themed activities, hear classic Curious George adventures read by Postal Service volunteers, and get a sneak peak at Curious George's new television series coming to PBS KIDS September 4. In addition, the Postal Service will do special unveilings of the Curious George stamp from the 2006 "Favorite Children's Book Animal" commemorative stamp series.

TV Show Not Lost on Ubisoft
Ubisoft signed a long-term worldwide licensing agreement with Touchstone Television to develop and publish a video game based on TV show Lost. The game will be offered for home and portable consoles, as well as PCs in 2007.

Playboy Enterprises Inks Two New Deals
Playboy Enterprises, Inc., signed an exclusive licensing agreement with BioWorld Merchandising for a line of men's and women's hats and headwear. The line will be available at retailers such as Spencer's; Claire's; and the Playboy Concept Boutique, Las Vegas at The Forum Shops this summer. The company also secured UK-based Groovy Distribution Ltd. as its exclusive licensee for gift and home collections throughout the U.S., Canada, Europe, and the UK. Groovy Distribution Ltd. will launch a collection of barware, key chains, furniture, lighting, clocks, mirrors, and other gift items.

Nomination Brings on Superhero Bling
Warner Bros. Consumer Products brings its superheroes to the jewelry counter with a collection of stainless steel fashion jewelry created by Nomination s.r.l. The collections are inspired by Superman and Batman and include a combination of female, male, and unisex pieces. They will feature necklaces, bracelets, earrings, and jewelry accessories for handbags and pants/jeans. The Superman line is designed around the iconic S-Shield and accented with zirconia to add a sparkle to daywear. The Batman line, with its darker, moodier logo, is detailed with zirconia stones and black steel suggestive of "nightwear."

?70s Series to Gain Exposure in UK
Celador International appointed Gosh International Plc master toy licensee for "70s kids" animation property Roobarb & Custard, which recently was revived in a new series, Roobarb & Custard Too, produced by A&B TV. Gosh will create a line of plush toys, gifts, and stationery as part of the two-year deal with distribution in all major high street retailers in the UK, Eire, and Australia in time for Christmas 2006.

A. Smith & Co. Bullish on PBR
A. Smith & Co. inked an exclusive deal with Professional Bull Riders, Inc., to develop both scripted and non-scripted content across all platforms. This is the first deal PBR has struck with a production company.

Everlast Lends Support for Fundraising Effort
Everlast Worldwide Inc. partnered with The Breast Cancer Research Foundation to champion a fundraising effort for cancer research and prevention around the world. Everlast will donate 5 percent from the sale of every pair of its pink boxing gloves sold through sporting goods retailers and online retailers across the country. Everlast also will launch a cause-related marketing campaign to increase the awareness and funding of breast cancer research, with ramped up efforts focused on National Breast Cancer Awareness month in October. The campaign will involve partnerships with major sporting goods retailers, women?s health fitness centers, athletes, and print advertising.

Execs on the Move
R. Russell Hampton, Jr., was named president, Disney Publishing Worldwide, succeeding Deborah Dugan, who recently resigned. Pok

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