Weekly E-News, Issue #160, May 9, 2006

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USCPG Creates New Wireless Division
Universal Studios Consumer Products Group created Universal Mobile Entertainment, a dedicated division focusing on the wireless world and under the direction of Universal veteran Jeremy Laws, who was promoted to senior vice president. Laws will oversee all aspects of licensing and promotions in the wireless arena and will pursue and manage licenses from creation to consumption. He will lead a team of sales executives based around the world, including major media markets such as Los Angeles, London, and Tokyo.

Walt Disney Inspires New Home Furnishings Collection
Drexel Heritage Furniture Industries and Disney Home are collaborating on the Walt Disney Signature Collection of home furnishings inspired by the studio office and living spaces of Walt Disney. The initial introduction (due in late fall) includes Walt Disney's signature desk, credenza and bookshelf, cocktail table, two end tables, credenza for a flat-screen television, sofa with two upholstered chairs, and an ottoman-all of which took their inspiration directly from original pieces in Disney's office. The collection will extend into other home furnishing categories in the next 18 months.

Kitson "Dolls Up" Charity Event
Superman Returns soared into Kitson with a launch event featuring a silent auction, as well as a collection of apparel, accessories, and fashion dolls in conjunction with Warner Bros. Consumer Products, Warner Bros. Pictures, and Legendary Pictures. In addition, the Beverly Hills retailer sponsored a charity auction of 23 sets of the new Superman Returns Superman and Lois Lane dolls on eBay using the eBay Giving Works program. The dolls (created by Mattel) each are packed in their own boxes, which are personally signed by the respective star. Each box includes an official mini-poster featuring Brandon Routh as Superman and Kate Bosworth as Lois Lane, and each set is accompanied by a certificate of authenticity. All proceeds from the sale of these sets are being donated to the Christopher Reeve Foundation. Kitson also is donating a percentage of the sales from the event to the foundation. Non-autographed Superman Returns Superman and Lois Lane dolls will be sold at Kitson, barbiecollector.com, and major toy retailers nationwide.

Artist to Create Co-Branded Holiday Program
Enesco Group is creating a co-branded holiday collection of Jim Shore-designed Rudolph the Red-Nosed Reindeer home d

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