Weekly e-News, Issue #148, February 14, 2006

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WBCP Inks Deals
Looney Tunes and Hanna-Barbera characters are being decked out in an exclusive high-end apparel line this month from Bejeweled by Susan Fixel. Warner Bros. Consumer Products is collaborating with the company on ?Toon Couture,? a limited-edition line of Swarovski crystal-embellished Ts, tanks, jackets, and sweatpants featuring characters such as Tweety, Bugs Bunny, Lola Bunny, Pepe Le Pew, Daffy Duck, Boo Boo Bear, and Pebbles.
In other WBCP news, the company awarded Thinkway Toys the global master toy license for upcoming theatrical release Happy Feet from Warner Bros. Pictures and Village Roadshow Pictures, scheduled to hit theaters nationwide in November 2006. Thinkway Toys will manufacture, market, and sell a full line of toys inspired by the comedy/adventure film, including the lead item, an interactive singing and dancing plush, as well as tap-dancing penguin feet, dance mats, karaoke microphone, collectible figures, playsets, and role-play toys. These items are set to hit retail stores worldwide beginning in fall 2006.

Scholastic Media Taps Into Audio Market
Scholastic Media is getting into the audio market with its new Scholastic Audio Group. Four read-along titles and two middle grade audiobooks will head to retail, as well as to the company?s library and proprietary channels this summer. The company also plans to distribute its audio content on delivery systems such as online downloads and handheld MP3 players. Twenty titles are planned for release in the first year and will be available digitally online.

MGA Is Master Licensee for Shrek
DreamWorks Animation SKG named MGA Entertainment, Inc., master toy and games licensee for the Shrek entertainment franchise. The two-year agreement gives MGA the rights to bring Shrek-themed products to retail beginning spring 2007, in conjunction with the theatrical release of the third film in the Shrek franchise. Under the license, MGA will produce products including dolls and collectible figures, plush, youth electronics, games, puzzles, and room d


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