United Media Is Tickled About New Client
United Media will represent the U.S. licensing rights for Yoko! Jakamoko! Toto! in a new deal with Collingwood O?Hare Entertainment. Licensing plans for the program that airs on Cartoon Network?s Tickle U block initially will focus on toys, publishing, and videos. Additional categories such as gifts, packaged goods, stationery, HBA, and domestics also will be targeted. As the program continues to develop, United Media will seek promotional opportunities and electronic partners.
SBG/b EQUAL Jumpstarts Biz with New Deal
SBG/b EQUAL inked a deal with Knowledge Adventure to distribute the company?s entire new children?s branded interactive TV DVD games worldwide. The titles, due in May, are based on Knowledge Adventure?s JumpStart franchise. The third-party distribution deal also marks the launch of SBG/b EQUAL?s new worldwide publishing arm.
WBCP Teams with McFarlane Toys
Warner Bros. Consumer Products will work with McFarlane Toys to create a line of Hanna-Barbera action figures due on shelves in the summer and continuing through the fall of 2006. McFarlane initially will concentrate on characters such as Fred Flintstone, Tom and Jerry, and Quickdraw McGraw with individual pieces retailing for $12 and box sets priced at around $22.
In other news, WBCP appointed Promotional Partners Worldwide the licensing sub-agent to represent the 2006 FIFA World Cup in the Greater China and Southeast Asia region, specifically Thailand.
Robocop Collectors Targeted with Replica Lines
MGM Consumer Products and Sci-Fi Metropolis will bring Robocop to life with a line of museum-quality, limited-edition replicas. Robocop, Cain, and ED 209 each will be available in full- and half-size replicas. The full-size robots will range from $5,500 to $18,000.
FremantleMedia?s Got Game
FremantleMedia Licensing Worldwide inked deals with DVD Pro and Circle Plc for DVD games. DVD Pro will create games based on Play Your Cards Right (UK, Eire, France, Spain, and Italy) and Blankety Blank (UK and Eire), while Circle acquired rights for The Price Is Right (UK, Eire, France, Spain, and Italy) and Blockbusters (UK and Eire). The games will be available at retail in October. In a separate agreement, FLW licensed rights to the UK?s largest digital pay television platform, Sky, to create an interactive TV game based on Strike It Rich. The game, currently in development, will replicate the show?s format and is expected to launch toward the end of this year.
In other news, Catherine Mackay, a 10-year veteran of FremantleMedia, decided to leave the company to become CEO of a new Internet search engine. Gary Carter was appointed to the newly created position of creative officer, new platforms.
New Cartoon Network Series Is Out of This World
Marathon Animation will partner with Cartoon Network on Team Galaxy with 52 half-hour episodes planned. The series is a mix of CGI and 2-D animation set in the ?coolest high school in the universe, Galaxy High, where the students are trained to become space marshals.? A licensing push is planned to coincide with the launch of the new series with a full spectrum of products including toys, books, and interactive games.
Elvis Is Fabric of New Licensing Initiatives
V.I.P. by Cranston launched a new fabric collection called ?Elvis Lives? in partnership with Elvis Presley Enterprises, Inc. Inspired by Presley, the line is a faithful translation of a mix of photo realistic and graphic images on graphic-patch backgrounds offered in both bright and muted colorways. The new collection debuts this month at fabric stores and fabric departments and is suitable for apparel, crafting, and home d