Weekly E-News, Issue #135, November 8, 2005

 

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Potter Fans to Create Wish List
Warner Bros. Consumer Products and Warner Bros. Online launched the Harry Potter Wish List on http://www.harrypotter.com/ to give fans an opportunity to check out a range of products and create an e-mail containing a list of Harry Potter products they would like to receive. The Wish List e-mail then can be sent to friends and family to let them know what products the sender would like and also where the products can be purchased. Fans also will get a chance to enter the Ultimate Christmas at Hogwarts sweepstakes, where the grand prize winner from each participating country will receive a gift basket full of the Potter products featured on that country?s Wish List.

Twentieth Century Fox Receives Award
Twentieth Century Fox was named Licensor of the Year at the LIMA UK Licensing Excellence Awards. The award, presented at the Brand Licensing 2005 Gala Dinner, was given for the company?s service levels to licensees and retailers and consistent performance over the last year.

Big Tent Entertainment to Rep The Star Girls
The Star Girls landed with Big Tent Entertainment as their marketing and licensing agent. Through the long-term agreement, Big Tent Entertainment obtained partial worldwide ownership of the children?s music band and will manage the marketing, promotional, and licensing initiatives in North and South America, the Caribbean, Europe, Eastern Europe, and Russia. Reigning from Australia, The Star Girls is an all-female group for kids between the ages of 4 and 12. Big Tent Entertainment plans to develop a licensing and marketing program with partnerships in television, home video, apparel, publishing, gifts and accessories, and home and room d

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