Weekly E-News, Issue #124, August 23, 2005

 

 

 

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Wal-Mart Signs Multi-Year Deal with Garth Brooks
Wal-Mart inked an exclusive multi-year agreement with singer/songwriter Garth Brooks that will include all Wal-Mart stores, Sam's Club locations, and http://www.walmart.com/. Details of the relationship were not released. Brooks retired from public performing in 2001 and is the all-time biggest-selling solo artist, taking 25 singles to the No. 1 position on the country charts.

New Playscapes to Make Kids Go Looney
Warner Bros. Consumer Products is partnering with Taubman Centers, Inc., on Looney Tunes-themed children's play areas within Taubman shopping centers around the country. The first will debut at Northlake Mall, a soon-to-open enclosed regional shopping center in Charlotte, NC. The concept also will be expanded to new Taubman shopping centers nationwide, as well as retrofitted to select existing malls with variations on the Looney Tunes theme.

Pair Revs Up Exclusive Partnership
Cartoon Network is joining forces with Kellogg's NASCARtoon Racing to offer kids the opportunity to collect up to six exclusive Hot Wheels NASCARtoon Racing Rev-Ups racecars. Hot Wheels Rev-Ups use Magna Trax Technology to climb steel surfaces with ease. Fans who send in four proof-of-purchases from 11 different participating Kellogg's cereals will receive one of the select racecars featuring Scooby-Doo, Codename: Kids Next Door, Foster's Home for Imaginary Friends, Johnny Bravo, The Powerpuff Girls, and Dexter's Laboratory. The campaign will officially launch August 26 to 27 at the Busch and Nextel NASCAR races at Bristol Motor Speedway in Tennessee, where three full-size Cartoon Network-branded cars will compete for the checkered flag.

Road Tour Planned for Inuyasha
Inuyasha The Movie 3: Swords of an Honorable Ruler will take to the road, stopping at one Wal-Mart in each of 15 cities as part of a world premiere mobile theater tour. In a joint effort with VIZ Media, Revolution Marketing has developed a 92-seat, state-of-the-art, mobile movie theater that will make its first stop in Seattle, WA, August 24 and visit other cities such as Los Angeles, Chicago, San Francisco, Boston, and Atlanta. In addition to a full-screen viewing of the new title, fans also will receive limited-edition Inuyasha merchandise. The movie will come to the small screen via DVD September 6.

A Monster of a Deal
Endgame Entertainment, an equity production fund, and Brandissimo! Inc., a family entertainment production company, created Meteor the Monster Truck Company, LLC. First project out of the gate is Meteor the Monster Truck, a computer-animated cartoon property for preschoolers that will be available on DVD in November 2005. Twenty-six episodes of Meteor the Monster Truck already are in production. A feature film and additional products, including toys and computer games, are in development.

Most Management Signs Stoopid Monkey Deal
Stoopid Monkey LLC named Most Management LLC licensing agent for the company's monkey mascot. Stoopid Monkey is a partnership of Seth Green and Matthew Senreich, the creative minds behind Robot Chicken on Cartoon Network's adult swim programming block. A different Stoopid Monkey image appears at the end of every Robot Chicken episode. With more than 1 million viewers, Robot Chicken is a top performer in the 18-to-34 age demographic.

Interactive Website on Tap for Jay Jay the Jet Plane
Jay Jay the Jet Plane is getting his own nationwide fan club, thanks to a new interactive Website. Visitors to http://www.jayjay.com/ can download video songs (for sing-alongs); send E-cards; vote on their favorite characters, episodes, and adventures; and play character-related games. The site also will offer everything associated with Jay Jay's world including a retail store; newsletters; monthly calendar of events; screensavers; wallpaper; and, for new fans, a concise backgrounder called "Meet Jay Jay and Friends." The site will feature a section called "Fly with Jay Jay" from parenting expert and author Donna Erickson, which will offer an ongoing educational guide for parents on how to travel with children.

AK Comics Sets Down U.S. Roots
AK Comics opened an office in Los Angeles as the Middle East-based comic book and multimedia entertainment company begins to focus on the U.S. market for its line of Middle East-themed superhero comic books, animated series, and licensing program for its brands. The first titles will be released first quarter 2006. Taking the reins of the company are Jordan Udko as vice president of business development and Managing Editor Marwan Nashar, who is headquartered in Cairo and will maintain an office at the U.S. headquarters.

Sesame Workshop Promotes Two Execs
Sesame Workshop promoted Liz Nealon to executive vice president/creative director and Terry Fitzpatrick to executive vice president, distribution. Nealon will be responsible for the Workshop's creative direction across all media-electronic and print. Fitzpatrick will manage distribution strategy and partner relations to deliver the Workshop's content through multiple platforms including domestic and international television, home video, audio, print publishing, themed entertainment, and digital and interactive media.

LINK Las Vegas-Two More Weeks to Go...
We've arranged a first-class seminar program for taking your business to the next level, the opportunity to meet fellow executives from top companies, and a chance to relax at one of the premier venues in Las Vegas. What more could you ask for?

Running concurrently with the last 1 1/2 days of MAGIC Marketplace next week, LINK Las Vegas will focus on the challenges and opportunities of brand licensing in the fashion and entertainment worlds. Register now by calling our LINK sales representative, Sylvester Jones, at (212) 951-6764. Stay LINKed to our Website for more information: lv.linkconference.com.

LINK New York Is Next
If you can't make it to Vegas, you still have LINK New York, October 5-7 at the Roosevelt Hotel. Focusing on the key areas of Retail/Branding, International Licensing, Financial/Legal, and the burgeoning category of Wireless Licensing, LINK NY offers more than 28 breakout sessions and three keynote/general sessions presented by leading retail and consumer trend analysts from CSFB, Maritz Group, and NPD Group. For information on sponsorship, speaking, and attending, visit our Website: ny.linkconference.com.

Enter the MIPCOM Junior Licensing Challenge
Organized in partnership with License! magazine, the "MIPCOM Junior Licensing Challenge" will take place at the Noga Hilton, October 16, 2005. The MIPCOM Junior Licensing Challenge is open to all producers and children's entertainment creators. All properties submitted must be new, not previously aired or licensed. All short-listed finalists must be registered for MIPCOM Junior 2005 and be prepared to pitch their projects in person. Candidates are to send their entries to License! magazine, which will select five to take part in a pitching session at MIPCOM Junior. Entries are due no later than September 9, 2005. An international jury will offer professional advice on broadcast and licensing and merchandising. To obtain details and an entry form, visit www.mipcom.com, click on "About MIPCOM Junior," and then click on "Conferences & Events." Or download the MIPCOM Junior Licensing Challenge form by clicking http://www.mipcomjunior.com/images/100448/pdf/mipcomjr2005_licensing.pdf.

Find Out What the European Licensing Industry Has to Offer

Brand Licensing 2005 is Europe's premier licensing trade event. It takes place from October 25 to 26 at Earls Court in London. At Brand Licensing 2005, all the major European property owners, representing thousands of brands, characters, images, and more, come together. In just two days, you will see more than 2,500 properties, trends, and new ideas that will affect almost every consumer goods area-from toys and gifts to clothing, food, and computer games. For more information about Brand Licensing 2005, visit http://www.brandlicensingexpo.com/. To register for free visitor tickets, click here or call +44 (0) 870 4294554.

RoadShow...Connecting Brands with Entertainment Marketing Opportunities
Only at The L.A. Office RoadShow can you join brand marketers, retailers, and agency executives to discover marketing opportunities for every target, connect with industry players, and leverage the power of entertainment to build your brand. This year, RoadShow Hollywood kicks off with an all new Gaming Boot Camp (September 26) showcasing major game publishers and providing a first look at upcoming gaming opportunities available for promotional tie-ins, as well as presentations sharing their expertise relating to marketing and the gaming industry. RoadShow Europe will include its first Key Insights Forum (October 25) with presentations by top marketers dedicated to topics relevant to promotional marketers throughout Europe including special keynote addresses, case studies, and panel discussions with insight on dealing within the entertainment marketing arena. Whether you are interested in the U.S. or European marketplace, RoadShow has it all. Visit http://www.laoffice.com/roadshow to register or for more information.

See and Be Seen in the Industry Annual Report in October
In October, all eyes are on the 2005 License! Industry Annual Report, a yearly feature devoted to recapping ups and downs in the licensing and retail industry. This comprehensive compilation of research and trend forecasts comes from a variety of respected industry studies and is synthesized by License! editors and presented with contextual references and examples of industry success stories. It's a must-read issue that's kept throughout the year and referred to frequently. This issue will have bonus distribution at Brand Licensing Expo in London and the American International Fall Toy Show. Plus, a digital edition of this issue will reach 40,000 additional industry professionals via e-mail. Contact Steven Ekstract for advertising opportunities at (212) 951-6684 or mailto:sekstract@advanstar.com. Reserve your space in this key issue by September 14.

Submit Licenses Granted & Available Now Online
License!'s License! Finder allows you to submit licenses granted and available now online, which will be published on the License! Website (http://www.licensemag.com/) on a weekly basis once approved by an editor. Go to http://www.finder.licensemag.com/ to fill out the verification form and submit your licenses granted or available now. Highlights from each month's online submissions will be published in License! magazine. Any questions, contact Alyson Grala at (212) 951-6743 or via e-mail: mailto:agrala@advanstar.com.

For more information on licensing news and features, visit License! magazine's Website, http://www.licensemag.com.


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