Shrek and Ronald to Join Forces DreamWorks Animation SKG and McDonald's
Corporation announced a two-year worldwide marketing and promotional
relationship, beginning with the May 2007 release of Shrek 3. The partnership
will include such signature promotions as McDonald's Happy Meals. Although
details on promotional and licensing plans are still in the works, DreamWorks'
Anne Globe, head of marketing and promotion for consumer products, says the
companies will look for "new, interactive ways" to educate and entertain. Games
are among the content planned. McDonald's Global Chief Marketing Officer Larry
Light adds, "We continue to look for all kinds of vehicles for communicating
our message beyond the traditional 30-second TV ad." These will include
Internet, merchandising, and other promotional opportunities.
Playboy Enterprises Stakes a Claim on Poker
Playboy Enterprises, Inc., signed a deal with Moneymaker Gaming to create
co-branded poker products. Chris Moneymaker, who became an overnight sensation
after turning $40 into $2.5 million at the World Series of Poker, launched
Moneymaker Gaming earlier this year. The collection will be available
throughout North America, and will include poker chips and sets, tables,
collectibles, and accessories. Initial products will include a signature poker
chip set and high-end poker table retailing at PlayboyStore.com,
MoneymakerGaming.com, and the Playboy Concept Boutique in Las Vegas.
Designer at Home with New Collections
Jonathan Adler came to market with his first collection of upholstered furniture
and accent pieces in partnership with Rowe Furniture. The collection includes
six upholstered furniture groups, each centered around a distinctive sofa and
augmented by four iconic chairs, a folding screen, and two accent piece
collections. The designer also brought his modern sensibility to the bedroom
with a new line of bedding, decorative pillows, and throws from Franco
Manufacturing. Ripe Ideas forged the agreements on Adler's behalf.
Majesco Taps Films for GBA Video
Majesco Entertainment Co. signed a worldwide licensing agreement with
DreamWorks SKG to publish Game Boy Advance Video versions of Shrek, Shrek 2,
and Shark Tale. The deal marks the first time Majesco has included full-length
feature films in its Game Boy Advance Video line. Under terms of the three-year
deal, Majesco will exclusively distribute all three videos (suggested retail,
$19.99 each) for use on the Game Boy Advance, Game Boy Advance SP, Nintendo DS,
and the upcoming Game Boy Micro.
Konami Digital Entertainment Inks Deals
Konami Digital Entertainment, Inc., signed multi-year agreements with
FremantleMedia Licensing Worldwide, Americas; Aardman Animation; DreamWorks;
and Warner Bros. Interactive Entertainment. As part of its deal with
FremantleMedia, the company will create games for current and next-generation
video game systems based on American Idol. The games will be distributed
throughout America, Canada, and Latin America. Together with Aardman Animation,
the company will come to market with the official video game based on upcoming
movie Wallace & Gromit: Curse of the Were-Rabbit. Its alliance with Warner
Bros. Interactive Entertainment will result in games for Xiaolin Showdown for
multiple video game systems.
Brand Central to Rep Josie & The Pussycats
The team at Archie Comics Entertainment, LLC, signed Brand Central LLC to help
build the consumer product business for Josie & The Pussycats. The new
program will feature vintage comic art from the '70s and '80s including classic
comic covers and retro character art that will be refreshed for today's fashion
trends. A new style guide was created for the vintage lifestyle program.
Already on board are Trevco, Inc., as the lead apparel licensee and Richard
Leeds International with junior's intimate apparel, sleepwear, loungewear,
robes, and daywear.
HANNspree to Develop MLB-themed TVs HANNspree California, Inc., signed a
three-year licensing agreement with Major League Baseball Properties for a
lineup of 15- and 9.6-inch LCD TVs based on MLB teams and events and featuring
their logos. The MLB-themed TVs will be available in all channels of
distribution, including MLB.com, as well as from each team in the league and
from all HANNspree retail channels, including http://www.hannspree.com/. HANNspree, also
an official sponsor of the Hancock All-Star FanFest at Detroit's Cobo Center in
July, showed off a full display of its MLB-themed TVs, as well as products from
the regular lineup at the event.
Evergreen Concepts Has High Hopes for New Client
Evergreen Concepts now is the exclusive licensing agency for Lavaggi, Artist of
Hope. The agent seeks companies that will embrace and translate Lavaggi's
inspirational paintings and grand-scale murals in categories including jewelry,
collectibles, greeting cards, stationery, and home d
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