WB'S 'Big Bang' Going Strong

Warner Bros. Consumer Products and Warner Bros. Television Group continue to build the global merchandising program for “The Big Bang Theory.” A strong roster of U.S. licensees and a growing contingent of international partners are supporting the series with products reaching across an array of categories including games, apparel and home goods.

The latest product to hit shelves is Cardinal Industries’ The Big Bang Theory Fact or Fiction Trivia Game: Fan Edition, rolling out this week. The new fan edition is a follow up to the 2011 game, which sold out within months. Cardinal Industries fielded thousands of fan questions submissions to create the content for the game.

Cardinal Industries will also release an Uno Big Bang card game later this year, which will be followed by additional games in 2013.

Among the 70 other licensees supporting the program are Ripple Junction, one of the first licensees to jump on board with apparel, tees and themed lines featuring Soft Kitty and Sheldon’s catchphrase, “Bazinga!”; Funko, which reported sales of 100,000-plus bobble-head figures; Trends International with posters and stationary; and Cryptozoic with “The Big Bang Theory” trading cards.

“‘The Big Bang Theory’ has entered a merchandising orbit that we rarely see for a live-action television show. A combination of such a successful hit series and an impassioned fan base allows us to develop a consumer products program, the likes of which we haven’t seen in a long time,” says Karen McTier, executive vice president of domestic licensing and worldwide marketing, WBCP. “We’ve established a strong and growing products program in the U.S. and are now in the midst of expanding our international program for fans around the world.”

Outside of the U.S., WBCP is planning continued expansion of The Big Bang Theory licensing program across North America, Europe and Australia in 2013.

In Australia, M.A.C. Group will develop apparel; Ikon Collectables will release a series of board games, gifts, novelties and decorative accessories; and Kinnerton Confectionery will offer an array of products and confectionaries inspired by the hit show.

In the U.K., Forbidden Planet will offer apparel and accessories, and Pyramid will release The Big Bang Theory-themed posters and calendars.

Also developing product lines are Dirac Dist in Spain with a line of gifts, novelties and decorative accessories; Copag da Amazônia in Brazil with themed games; Aurimoda in Mexico with an apparel collection inspired by the show; and NTD Apparel in Canada also with an assortment of apparel offerings.

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