Warner Bros. Consumer Products and DC Entertainment have teamed up with Target to create an exclusive summer collection of Justice League merchandise.
The first-of-its-kind partnership features a summer line co-created by the Target and Warner Bros. Consumer Products design teams and inspired by the new comic book series, DC Comics–The New 52.
Featuring the full lineup of DC Comics’ Justice League Super Heroes–Aquaman, Batman, Cyborg, The Flash, Green Lantern, Superman and Wonder Woman–the collection will launch at U.S. Target stores and online May 19.
The collection will include more than 50 summer products available exclusively at Target across the home, stationery, sporting goods and lawn and garden categories.
Items will include melamine dinnerware featuring Wonder Woman, a Batman apron, sand toys that will help beach-goers create Gotham City and children’s beach towels that double as capes.
In addition to the exclusive summer collection, Target will be part of a broader partnership with Warner Bros. Consumer Products for more traditional Justice League licensed products that will span more than 20 categories including home, stationery, toys, apparel and accessories. Target will also offer Justice League Halloween costumes for kids later this year.
“DC Comics’ Justice League characters are a powerful assemblage of the most recognizable Super Heroes in the history of comic books,” says Brad Globe, president, WBCP. “We are incredibly excited to offer fans of all ages a unique collection and collaboration that pairs the heroics of the Justice League characters with the product design and marketing super powers of Target.”
With the release of Justice League #1 in 2011, DC Entertainment officially kicked off a re-launch of its entire comic book line of 52 new No. 1 issues. Super Heroes in the DC Comics–The New 52 series are presented in a more contemporary way, including new costumes, characters and storylines.