WBCP Signs First Partner for NBA Collab

Warner Bros. Consumer Products EMEA has inked a deal with Allegre HKM to devlop a range of plush in Europe featuring its Looney Tunes NBA co-brand.

Allegre is the first licensee to join the collaboration, which was first announced last fall at Brand Licensing Europe in London.

The Shanghai-based toy manufacturer is on board to produce a range of plush that will include puppets, cushions and plush key chains featuring iconic characters such as Bugs Bunny, Daffy Duck and Sylvester dressed in NBA team jerseys including the Boston Celtics, Brooklyn Nets, Chicago Bulls, Los Angeles Lakers, Miami Heat and San Antonio Spurs.

The multi-year partnership with the National Basketball Association is designed combines the power of the Jr. NBA/Jr. WNBA and Looney Tunes Active! brands to drive interest and encourage participation in basketball among children aged 4 to 12 across EMEA. The evolving consumer products program will feature apparel, accessories, toys, games and consumables that integrate Looney Tunes characters with NBA branding. For more details on the partnership, click here.

“Following the success of the first Looney Tunes Active! and Jr. NBA/Jr. WNBA co-branded basketball clinic in London in January, we’re very proud to unveil Allegre HKM as the first partner to join the Looney Tunes NBA co-branded licensing program,” says Pilar Zulueta, executive vice president and general manager, WBCP EMEA. “Allegre’s product range brings to life perfectly the logical link between the inherently active Looney Tunes and the NBA in products that are fun and encourage participation in sport and basketball in particular."

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