WBCP Partners with Diesel

Warner Bros. Consumer Products EMEA collaborating with Diesel on a second collection of DC Comics underwear for men in the EMEA region.

Following the success of Diesel’s first DC Super Heroes intimates range, which was shortlisted in the Best Licensed Adult Apparel category at this year’s Licensing Awards, the new line explores some of DC Comics’ iconic villains.

Consumers will have a choice boxer trunks featuring Batman, The Joker, Bane and Two-Face.

“Diesel is the perfect partner for DC Comics,” says Bruno Schwobthaler, senior vice president marketing, sales and business development, EMEA, WBCP. “The first DC Super Heroes underwear range was a resounding success, and we’ve been equally impressed by their latest offering, which truly captures the essence of the brand in its striking designs and unique packaging.”

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