WBCP Fetes Middle East Success

Warner Bros. Consumer Products EMEA is marking the growth of its licensing business in the Middle East by attending the Dubai Brand Licensing Fair this week, alongside its regional licensing agent, Shooting Stars.

Among the brands that the licensor will showcase at the fair are DC Comics, Looney Tunes, Tom and Jerry and Scooby-Doo.

“An outstanding portfolio of classic brands supported by new content, sustained TV exposure and exceptional licensee and retailer relationships are the key factors in our success in the Middle East,” says Pilar Zulueta, executive vice president and general manager, WBCP EMEA. “In many ways, it’s no longer an emerging market for our business. It has emerged and is developing at such an exciting pace that the results that we have shared today are just the tip of the iceberg for what I believe our business can achieve in the agent markets.”

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