Warner Bros. Records has promoted Lori Feldman to executive vice president, brand partnerships and creative synch licensing.
A 19-year veteran of Warner Bros., Feldman had served as senior vice president, brand partnerships and music licensing since 2006. In her new role, she will continue to forge brand partnerships and licensing opportunities for Warner Bros.’ roster of artists.
“Lori has long been a pioneer in the fostering of brand relationships as an increasingly important component of our artist development strategy,” says Cameron Strang, chairman and chief executive officer, WBR, to whom Feldman will report. “As we expand the range of services we provide WBR artists, Lori has used her experience, insight and enthusiasm to create innovative campaigns and synch licensing initiatives that don’t merely put brands and artists together, but create meaningful connections between the fans and the music.”
Recent brand partnerships and synch campaigns that Feldman has spearheaded include alliances with Chrysler, Nokia, Lifetime, Citibank, Delta Airlines, The Gap, Jeep, Pepsi, Skyy Vodka, Lee Jeans and Ralph Lauren Fragrances.
“The branding and licensing landscape is rapidly evolving, and fantastic new opportunities for our artists and their music are emerging every day,” says Feldman. “New technologies are allowing us to break ground across multiple platforms, opening up exciting avenues for the phenomenal WBR roster.”
Feldman joined Warner Bros. Records in 1995 as vice president, music video marketing. Prior to WBR, Feldman was with Virgin Records for six years.