WB Readies for Man of Steel

 

Warner Bros. is preparing for the June 14 premiere of its Superman reboot Man of Steel with two new deals for French Connection tees and a mobile app.

French Connection will launch a six-piece Superman t-shirt collection to coincide with the release of the Warner Bros. Pictures and Legendary Pictures film, in a deal negotiated by Warner Bros. Consumer Products U.K.

Available worldwide (excluding Canada) and online, the designs use artwork from the new film as well as vintage and comic Superman art.

“Following the success of our Batman collaboration last year, we’re delighted to be extending our relationship with French Connection,” says Paul Bufton, general manager, WBCP U.K. “As a partner, they bring a fresh and modern approach to our brands and always go the extra mile in terms of in-store and promotional marketing, ensuring that Man of Steel will be a feature of high-streets across the country this summer.”

French Connection will support the line with a marketing campaign that will include a window installation at its Regent Street store featuring original Superman and General Zod costumes. 

Additionally, Warner Bros. Interactive Entertainment has announced that a “Man of Steel” game app will be released in conjunction with the film’s premiere Friday.

Available for both iOS and Android devices, the 3D brawler lets players combat General Zod and his invading Kryptonian forces in a fast-paced mobile adventure.

Developed by Phosphor Games Studio, “Man of Steel” offers two game modes–a story mode that transports players to familiar settings from the film and a survival mode where fans see how long they can last against Zod’s forces.

“The ‘Man of Steel’ game allows Superman fans to extend the movie experience and game on-the-go with their favorite characters from the Man of Steel film,” says Greg Ballard, senior vice president, mobile, social and emerging platforms, Warner Bros. Interactive Entertainment. “Phosphor Games delivered an addictive brawler that lets players feel the power of being a superhero.”

The new additions to the Man of Steel product program join a full roster of partners that also includes Mattel as global master toy, LEGO for construction sets, Rubie’s for costumes, Jakks Pacific for collectible figures and Walmart for exclusive product and a screening sweepstakes.

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