WB Characters to Front EMEA Promos

Warner Bros. Consumer Products EMEA is bringing some of its top brands to retail loyalty programs through a new partnership with TCC.

Scooby-Doo, Tom and Jerry and The Flintstones, as well as the characters of Looney Tunes, DC Comics Super Heroes and The Hobbit trilogy, will front a range of promotional campaigns across the EMEA.

“The programs that TCC develops are proven to attract new customers, encourage existing consumers to spend more and retain the most valuable customers by offering them added value incentives,” says Pilar Zulueta, executive vice president and general manager, WBCP EMEA. “With an enviable client list, this exciting partnership offers us an amazing opportunity to enhance the relationship that consumers have with our brands, extending the presence of our portfolio across all sectors of European retail.”



Programs will include instant rewards; redemption and sponsor rewards campaigns; games and spend-and-get offers at hypermarkets, supermarkets, petrol stations, convenience stores and DIY and home improvement outlets.

"At TCC, we believe that the best brands and licenses are the ones that can tell an interesting story at retail, relate with our clients' customers and give us the possibility to develop comprehensive 360-degree marketing programs,” says Michael Ioakimides, chief executive officer, TCC. “Warner Bros. characters are perfect in this respect because they have a great connection with kids and their parents who shop in retail outlets.”

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