Warner Bros. key business units are teaming with Habitat for Humanity to launch the There’s No Place Like Home campaign celebrating the 75th anniversary of the film The Wizard of Oz and supporting the charitable foundation.
Warner Bros. Consumer Products, Warner Bros. Home Entertainment and Warner Bros. Entertainment Corporate Responsibility are pairing with Habitat for Humanity for a yearlong program that kicked off yesterday. The program will feature several themed initiatives and events supporting Habitat for Humanity’s work to create decent, safe and affordable housing in partnership with low-income families.
“Warner Bros. Consumer Products has been fortunate to delight fans of The Wizard of Oz through the years with a multitude of products, and our There’s No Place Like Home campaign is an extension of our appreciation for this classic film and those who love it,” says Brad Globe, president, WBCP. “The initiative will not only drive excitement among the iconic film’s legions of fans, it will help generate important funds for Habitat for Humanity–a fitting partnership as we celebrate this milestone anniversary.”
Warner Bros. and Habitat for Humanity have launched a dedicated website and Facebook app where consumers can support the campaign. All donations will support the foundation’s mission.
Licensees are also on board to support the campaign and include Hallmark, Andrew Lloyd Webber’s Really Useful Group, Workman Publishing, Westland Giftware, Café Press, Trendsetters, Harper Design, Tonner Doll, Thomas Kinkade and Jersey Jack Pinball, who will donate product for the tiered-level reward program. More partners and activities for the campaign will be announced in coming months.
“Every day, in locations all around the world, we see how having a decent home can change lives and transform communities,” says Jonathan Reckford, chief executive officer, Habitat for Humanity International. “Adequate and affordable housing is foundational, and stable housing is inextricably linked to better health, education and livelihood opportunities. The simple statement is true: There’s no place like home.”