Film studio partners with automaker for Batman v Superman: Dawn of Justice co-branded vehicles.
In anticipation of the upcoming film Batman v Superman: Dawn of Justice, automaker FCA U.S. and Warner Bros. Pictures have partnered to introduce the 2016 Jeep Renegade Dawn of Justice Special Edition vehicle.
Promotion for the partnership will also include Dawn of Justice Jeep- and Dodge-branded television spots and social and digital extensions during the lead up to the film’s premiere, March 25.
“Thanks to an extensive brand and product portfolio, we were able to address every automobile need for the movie including Jeep, Dodge, Chrysler, FIAT, Alfa Romero and Maserati, and from our sister company CNH Industrial, Iveco heavy-duty commercial vehicles,” says Oliver Francois, chief marketing officer, FCA Global. “With much of the film’s production taking place in our own backyard of Detroit, our ability to creatively collaborate with the Warner Bros. team reached new heights. The product integration was so organic to the filmmakers’ vision and storyline, all we had to do was incorporate scenes from the movies in our commercials.”
The 2016 Jeep Renegade Dawn of Justice Special Edition is available now in dealerships across the U.S.