Walmart Remains No. 1 Retail Brand

Walmart has maintained its No. 1 spot on Interbrand's 2014 Best Retail Brands list, while four other brands saw major increases of more than 25 percent–Macy's, Whole Foods, Amazon and Cabela's.

The global Best Retail Brands report, which is produced in collaboration with Interbrand’s retail experience group, Design Forum, ranks the top 50 North American and European retail brands by brand value, as well as the top retail brands from across Latin America and the Asia-Pacific.

Even with a 6 percent decline in brand value, Walmart preserves an enormous margin over its closest competition. In addition to being No. 1 in North America, Walmart is also the most valuable retail brand in the world, with a brand value of $131,877 billion.

H&M is the No. 1 brand in Europe (brand value of USD $18,168 billion), while Woolworths took the top spot in Asia-Pacific (USD $4,948 billion) and Natura leads in Latin America (USD $3,156 billion).

The report also suggests that major retailers are looking beyond their core business models to gain competitive advantage by using online innovation to bridge the divide between in-store and online shopping and by developing a strategic understanding of sales data so they can better meet customer needs and desires.  

"The world's best retail brands understand the complex and challenging relationships between analog and digital and have been quick to address changing shopper behaviors,” says Dirk Defenbaugh, managing director, Interbrand Design Forum. “By integrating the physical and virtual, making purchasing easier, enhancing service and using storytelling, these leading brands are reimagining their offers, and creating unique experiences for consumers that convert browsers into buyers."

North America Highlights


For 2014 the total value of the top 50 North American retail brands is up by $18 billion.

This is the first year that Canadian brands have been ranked alongside U.S. brands for a North America list. Three Canadian brands make the Top 50 for North America: Shoppers Drug Mart (No. 28, down 5 percent), Lululemon Athletica (No. 29, down 13 percent) and Canadian Tire (No. 38, down 3 percent).

The top five retail brands in the region maintain their positions from 2013 and include (in order) Walmart, Target, Home Depot, Amazon and CVS Pharmacy.

This year’s top risers include Macy’s (brand value up 383 percent), Whole Foods (up 173 percent), Amazon (up 27 percent) and Cabela’s (up 27 percent).

Chico's (No. 50) makes the list for the first time and Advance Auto Parts (No. 46) returns to the list after falling off in 2013, while five brands fell out of the Top 50–Guess, Big Lots, Rent-A-Center, Radio Shack and Anthropologie.

Top 20 Most Valuable North American Retail Brands for 2014
Rank Brand Country

Brand Value

USD $M

% Change
1 Walmart USA 131,877 -6%
2 Target USA 27,123 8%
3 Home Depot USA 25,696 12%
4 Amazon USA 23,620 27%
5 CVS Pharmacy USA 17,779 12%
6 Walgreens USA 15,519 8%
7 Sam's Club USA 13,543 0%
8 eBay USA 13,162 20%
9 Coach USA  11,588 -21%
10 Publix USA 10,157 2%
11 Lowe's USA 9,634 9%
12 Nordstrom USA 8,957 -12%
13 Costco USA 8,286 13%
14 Dollar General USA 7,711 8%
15 Victoria's Secret USA 6,249 2%
16 Macy's USA 6,084 383%
17 Kohl's USA 5,825 3%
18 Tiffany & Co. USA 5,440 5%
19 Staples USA 4,931 -11%
20 Best Buy USA 4,669 7%

 

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