Wal-Mart Rides the Fashion Wave with the Signing of Ocean Pacific and Op

This spring surf-inspired lifestyle brands Ocean Pacific and Op will ride into Wal-Mart doors due to a recent agreement between Wal-Mart and Iconix Brand Group, which also granted distribution rights for Brazil, China, and India. The exclusive agreement, which covers a wide assortment of apparel and accessories, is in alignment with Wal-Mart’s mission to expand its fashion offerings.

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