Brand Licensing Europe has announced that Volkswagen will give the second keynote address at this year’s event, which will take place Oct. 15-17 in London.
The news follows the announcement that two top executives from Rovio will give the first keynote at the expo.
VW archivist Dr. Ulrike Gutzmann will use archive material to tell car company’s story in a keynote titled “Milestones and Magic–The History of Volkswagen.”
Gutzmann will discuss how VW developed from a car manufacturer in the North German countryside to a global player with 12 strong brands and more than 100 factories on four continents.
“Millions of people feel great enthusiasm, even passion for their Volkswagen,” says Gutzmann. “People are excited about a brand-new car providing them with up-to-date technical features. Others believe in the reliability of their Volkswagen making everyday life so comfortable for many years. And then there are those who love their vintage Beetle, Camper-Van or Golf bringing a glimpse of good-old yesterday into their present.”
This keynote is free to attend and will take place as part of the Licensing Academy on Oct. 16 at 1 p.m. For more details about BLE visit www.brandlicensing.eu.